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Lucia Arcari

Web content and Digital Marketing Strategist
  • Lucia Arcari

    Junior Marketing and Communication Specialist

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Lucia Arcari

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Created with the aim to be a portfolio of my business experiences and knowledge, my communication tool and a link to my social network environment.

Marketing and communication graduate with 1 year of experience in digital business management.

An enthusiast for discovering emerging marketing trends and seeking new creative business solutions in a fast-paced environment.

“Creativity is intelligence having fun” Albert Einstein

  • Name: Lucia Arcari
  • Date of birth: 9 September 1992
  • Nationality: Italian
  • Email: lucia.arcari@gmail.com
  • Mobile Phone: +393476582224

EXPERIENCE

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Now Marketing Intern at Sony Interactive Entertainment Europe.

2016 / Oct - Present

Marketing Intern - Digital Business Management

Sony Interactive Entertainment (PlayStation Brand)

As Marketing Intern of a company recognized as a global leader in interactive and digital entertainment, I’m responsible for developing and executing marketing campaigns, promotions and offers to acquire and retain subscribers for the gaming subscription service PlayStation Plus.

Reporting & tracking overall PS Plus performance against KPIs, forecasts, customer satisfaction.

Creating and managing marketing campaigns across paid, earned and owned media channels.

Establishing strategic B2B partnerships to enhance the PlayStation Plus value perception (ex: Sky, Deliveroo, Vodafone).

Analyzing the market, trends and opportunities to develop an analytical understanding of membership behaviour, customer trends and activity effectiveness.

Collaborating with internal cross functional teams (Communication, PR, Sales etc.) to drive promotions and campaigns.

Partnership up with fellow marketers across PlayStation services, including Hardware, Software and Store, to develop cross-promotional opportunities.

Building working relationship with more than 4 Media and Creative agencies by delivering strategic briefs on key initiatives and projects.

Evaluating and reporting project results creating impressive Power Point presentation.

Supporting PlayStation Store team to drive sales through software electronic distribution eCommerce channel.

2016 / Apr - Present

Editorial content freelancer

TechEconomy.it – Web ITC and Marketing portal
Produced and published weekly content about latest innovative marketing trends. Implemented the best practices for language and content to achieve higher visibility through my SEO expertise.
2011

Sales Representative

Abercrombie & Fitch

Provided exceptional customer service experience by greeting, listening to and assisting customers in exceeding their needs.

Demonstrated an excellent knowledge of fashion products.

EDUCATION

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My educational background from high school till university.

2015 - PRESENT

Marketing and Corporate Communication

Sapienza Unversity of Rome

Italy, Rome
Two years Master’s degree

The program prepare to build a professional know-how in the area of marketing management with a focus on digital trasformation processes, thanks to a unique combination of course contents. A strategic, managerial and analytical approach, supported by project teams work.

Honors, Awards & Extracurricular
  • Top 20 Marketing Plan out of 500 projects: challenge launched by the Italian Marketing Society with BNL – BNP Paribas (banking company) focused on reaching the Millennials target.

  • Contributor for the web ICT & Marketing portal “Tech Economy
  • Co-founder of “RomErasmus” blog
  • Data matrix certification (SPSS Statistics software)
Courses
  • Corporate Communication
  • Public Relations
  • Corporate Social Responsibility
  • International Business
  • Business Administration
  • Brand Design
  • Social Media Management
  • Digital Marketing
  • Advertising
  • Consumer behaviour

2015

Summer School

IELTS Exam Preparation (Dublin, Ireland)
2014 /Sept - 2015 /feb

Exchange semester - Erasmus program

University of Valencia

Spain, Valencia

I studied abroad for six months in Valencia, Spain. During my semester abroad I have done succesfull five exams, among which Information management skills in Journalism.

Honors, Awards & Extracurricular
  • Acreditación de Conocimiento de español como Lengua Extranjera (PACLE)
Courses
  • Information management skills in Journalism
  • Modern history
  • Theory and practicas of investigations in history
  • Spanish for foreigners
  • Norms and correct usage of Spanish

2012 - 2015

Communication

Roma Tre University

Italy, Rome
Bachelor of Science

My bachelor’s degree gave me the foundations of communication processes, with a business-oriented approach.

Honors, Awards & Extracurricular
  • University Internship Program
Relevant Courses
  • Marketing
  • Economy
  • Communication theory
  • New media and digital communication
  • Journalism
  • Information technology

2007 - 2012

Linguistic High School

``Giovanni Paolo II`` in Rome

  • English
  • Spanish
  • French

MY SKILLS

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SEM

  • SEO (Search Engine Optimization)
  • SMO (Social Media Optimization)

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Content Marketing

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UX

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Project management

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Copywriting

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Strategic planning

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Social Media Strategy

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Branding

TOOLS I USE

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PHOTOSHOP

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ILLUSTRATOR

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CMS (Content Management System)

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Office suite

Strenght

 « CURIOSE, PROBLEM SOLVER, PROACTIVE, RELIABLE, ORGANIZED,  ANALYTICAL, MOTIVATED »

Working on a group project together with Lucia was great. She is incredibly ambitious, very keen on making the best out of our project and spent lots of time working on our presentations and our website even in her private time after our meetings at University. Apart from that Lucia is a very reliable team colleague with a lot of enthusiasm and many creative ideas. As I was a foreign student at the Sapienza University and Italian not my mother tongue, I really appreciated working together with Lucia, because she always kept in mind that I didn’t understand certain things and explained them to me with great patience and just supported me in every situation.

Nicole Ritter

CONTACT ME

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DIRECT MAIL: lucia.arcari@gmail.com